Typography: Exercises

01/04/19-19/04/19 (Week 1-Week 3)

Angelina Lee An Qi (0334272)



Lecture Notes

Lecture 1: Introduction to the module

Week 1 (05/04/19):

We were briefed on what is expected of us during the next 14 weeks, at the same time was taught on how to format our blogs and customize it. We were also to provide 10 different lettering for our names that embodies our characteristics.

Lecture 2: The Evolution of Typography

Week 2 (12/04/19):

Typography is expressive fonts and text that communicates an effective message. When we see a design, try to analyze that design. (Visual analysis) Terminologies in typography are necessary to evaluate others’ works. Logo – Word mark or logo type.

To understand what looks good or bad in typography, it takes time, trial and error. Calligraphy > Lettering > Typography (Over 500 years) PAUL RAND Wikipedia describes typography as “the art of arranging type to make written language legible, readable, and appealing when displayed. The arrangement of type involves selecting typefaces, point size, line length, line-spacing (leading), and letter-spacing (tracking), and adjusting the space between pairs of letters.” The democratization of typography as in the decline of skilled typographers because of modern applications. In the past, people assume how educated you are through your writing. If your writing is neat and clean, you are considered well-educated.

Font – derived from the word ‘foundry’ which is a place that melts/casts led/metal. It refers to the process of making or casting font at a foundry. The first successful cast of a letter was done in Korea.

Typeface – individual type or weight within the typeface. Examples are Georgia Regular, Georgia Italic and Georgia Bold.

Type family – A type family refers to the entire family of fonts that share similar characteristics. Examples are Georgia, Arial, Times New Roman, Didot and Futura.

Adrian Frutiger designed the Frutiger typeface. Areas we will cover in this semester: type creation, type expression and type arrangement.

Lecture 3:

Week 3:



Week 1: Lettering

These were the sketches for the lettering of my name.

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I divided the graph paper into five sections horizontally, both because my name is too long and because only then it can be equally divided into two graph papers. I threw away this first paper because I spelt my name wrong and I overestimated myself by using a pen.

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Graph paper 1

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Graph paper 2WhatsApp Image 2019-04-11 at 11.47.03 PM

I made a mistake on lettering 9 on the ‘G’ because I accidentally made the pencil sketch like that as well.

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I tried to develop a bit more for lettering 1 to make it a little more interesting, so, for now, I will use this lettering 11.

Week 2: Digitalize Lettering

 I digitalized my lettering with Adobe Illustrator.

Week 3: Animating

We did a short animation for our lettering using Illustrator and Photoshop.


Week 1: We were given our first exercise this week, so there wasn’t any feedback.

Week 2: Mr Vinod said for me to choose just one characteristic of myself and develop it. I misunderstood the exercise at first thinking that I had to think of 10 different characteristics and make 10 different letterings from that. So now, I pick ‘stability’ as a characteristic. Mr Vinod asked me, “What is the most stable shape?” and I answered “Square.” and he advised me to develop my lettering from there. I will be continuing from lettering 1 as I feel like it is the most square-shaped lettering out of the 10.

Week 3:



Week 1: I sketched out around 15 or 16 types of lettering and I picked out 10. I wanted to do more, but when I estimated how much time I had, I had to stop myself there.

Week 2: I felt kind of disappointed when Mr Vinod said to switch from WordPress to Blogger for our e-portfolio. However, his comments on my work are very helpful.

Week 3:


Week 1: I did the lettering exercise horizontally, or in a landscape format, so that I am able to equally divide into 5 letterings for 2 graph papers. I had a small lettering mistake in graph paper 2.

Week 2: Quite a number of my classmates has not worked much on their blogs at this point of time.

Week 3:


Week 1: I found so many interesting types of lettering. I also found out how it can be somewhat tough to find several lettering that suits me.

Week 2: I don’t have a strong grasp in Adobe Illustrator. I have a lot of mistakes in my work and I need to remind myself to double check the sketch before proceeding to line it.

Week 3:

Further Reading

Week 1(05/4/2019):

Design for Communication Conceptual Graphic Design Basics by Elizabeth Resnick

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Since it is week 1, I decided to focus on the meaning of typography itself before proceeding to the ins-and-outs of it. I am basing my passage of this book on a particular section 2, which describes typography as an image. Typography, in simple terms, is the mastery of type design.

As quoted from Willi Kunz, “Typographic design is both process and product–a creative combination of the communication practice and aesthetic theory. It begins with the selection and arrangement of typographic elements to communicate a message, and it ends with the composition in two-dimensional spaces.”

Phil Baines also said that “Typography is the mechanical notation and arrangement of language that is used to make multiple copies whether by printed or electronic means.”

Seeing how other people describe it gives me a sense of general understanding as well. It is fascinating learning about a certain topic through others’ eyes.

Week 2 (12/04/19):

Letterwork Creative Letterforms in Graphic Design by Leonard Currie and David Quay

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For this week, I decided to focus on the Lettering and Typography section, which mentions how lettering and typography coexists. The characteristics of letterforms that are capable of manipulation are:

– shape

– weight

– size

– slope

– colour

– texture

– edge

– entasis (gradual thickening or thinning of the main parts of letters)

– serifs

– decorative elements (dropped shadows and in-lines)

All of these elements can be adapted to sit well with a certain typeface as well as having the ability to convey a specific message.

Week 3:


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